Comments on: Post Cards Make It Rain Referrals https://ducttapemarketing.com/post-cards-make-it-rain-referrals/ Fri, 30 Oct 2020 05:40:41 +0000 hourly 1 By: John Jantsch https://ducttapemarketing.com/post-cards-make-it-rain-referrals/#comment-34164 Tue, 30 Nov -0001 00:00:00 +0000 http://ducttapemarketing.com/post-cards-make-it-rain-referrals#comment-34164 Offline mailing of all sorts is enjoying a bit of a bump with the spam issues surounding email. I was visiting with Gary Halbert regarding this and he claims that his direct “snail” mail campaigns have never been more effective.

]]> By: dev https://ducttapemarketing.com/post-cards-make-it-rain-referrals/#comment-34165 Tue, 30 Nov -0001 00:00:00 +0000 http://ducttapemarketing.com/post-cards-make-it-rain-referrals#comment-34165 Hi,

I was wondering why the “test” comment and guess it’s partly because half the membership is not contributing anything!
Sorry about that, but I don’t usually have much to say.
I had tried the post card idea a long time ago in a market far, far away. It worked virally, though viral marketing hadn’t been invented then. Today it’s so different from email etc that I’m sure it will still be effective.

We used a photo lab to print copies of the post card, with different themes every time but all had “activity” pictures of some sales execs with clients. The message at the back was screen printed.

Over a year the results were obvious even to our most sceptical colleagues.

Dev

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