Client Background
Fotine Sotiropoulos is the founder of Thavma Consulting, where she now leads strategic marketing for growth-focused companies as a Fractional CMO. Before this leap, she was a seasoned marketing executive working within the Fortune 500 ecosystem. But even with a successful career on paper, she felt disconnected from her purpose and was craving autonomy—especially as a single mother.
The Challenge
When Fotine first stepped into consulting, the excitement of independence quickly gave way to a tangle of challenges: inconsistent income, vague positioning, unclear client fit, and struggles with pricing and contracts. Though capable of handling any marketing task, she found herself saying “yes” to too much and working reactively—not strategically.
The Breakthrough: Discovering a Proven System
Her turning point came at the Duct Tape Marketing Agency Certification Intensive. There, Fotine discovered a systemized, repeatable methodology that reshaped how she delivered value and positioned her services. Instead of chasing one-off projects or bending to fit client demands, she reframed her approach from “I can do that” to “This is my process.” The structure gave her clarity, confidence, and a premium offering.
The Transformation: Growth with Structure
Fotine adopted a retainer-based model and began applying the Duct Tape Marketing System to attract, convert, and serve the right clients. The impact was immediate:
- Steady, predictable revenue
- Stronger client relationships
- A clear, repeatable service offering
- Year-over-year revenue projected to double
With strategic content marketing and thought leadership, inbound leads now seek her out—validating her as a high-value Fractional CMO.
Freedom and Fulfillment
Today, Fotine works on her own terms—prioritizing both business growth and life as a single mother. She’s no longer a passenger in her career. She’s at the wheel—driving forward with clarity, structure, and purpose.
Advice from Fotine
“Find mentors. Start before you’re ready. Use a proven system. Stay visible. Prioritize relationships. Long-term success comes from working with the right clients, not just any clients.”
Her message to aspiring Fractional CMOs: Confidence and success don’t come from saying yes to everything—they come from building your business on the right foundation.
Ready for Your Own Success Story?
If you’re ready to leave behind one-off projects and step into a scalable, fulfilling role as a Fractional CMO, learn more about the Duct Tape Marketing Agency Certification Intensive. Let’s build your system for growth—just like we did for Fotine.