Mark Lancia brings rare versatility to fractional marketing leadership, blending Fortune 100 brand expertise with hands-on experience in startups and non-profits. His background in CPG marketing at Heinz, Coca-Cola, and PPG provides a foundation of strategic discipline that he’s successfully translated to healthcare technology and higher education, contributing to over $1 billion in revenue growth across diverse organizations.
What sets Mark apart is his combination of strategic vision and practical execution. He doesn’t just develop marketing plans – he implements structured processes that create sustainable marketing operations. Whether you’re seeking breakthrough brand positioning, innovative digital marketing approaches, or cross-functional team alignment, Mark delivers measurable results while building your internal capabilities.
Through linc.partners, Mark offers flexible engagement models to match your specific needs: focused one-day workshops, intensive short-term projects, or comprehensive fractional CMO services. His track record includes doubling revenue for three consecutive years at a regional paint brand and securing funding for healthcare innovations.
Based in Pittsburgh but serving clients nationwide, Mark specializes in B2B, B2C, and B2B2C marketing for small to mid-sized businesses ready to leverage senior marketing expertise without the full-time price tag.