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Duct Tape Marketing AI Transparency Policy:

How Duct Tape Marketing Uses AI – Transparency Statement

Why This Matters

At Duct Tape Marketing, we believe in being clear and transparent about how we use artificial intelligence (AI) to support our work. AI is a tool—not a replacement for human expertise. We use it to enhance creativity, speed up routine tasks, and deliver smarter strategy, while always keeping our values and your trust front and center.

Our Approach: Human + AI

We combine AI tools with decades of marketing experience to:

  • Brainstorm content ideas
  • Draft early versions of emails, blogs, and social posts
  • Analyze large amounts of data for strategic insights
  • Assist with internal workflows like meeting summaries or research

Every client-facing output is reviewed, edited, and approved by a real marketing expert. Always.

Your Data & Privacy

We take data security seriously. That’s why:

  • We do not input client names, campaigns, or proprietary data into any AI tool that retains data or trains its models on user input.
  • We use only tools that meet our privacy and compliance standards.
  • If we’re testing or exploring new AI tools, we use only de-identified or non-client data.

How We Disclose AI Use

When content is significantly assisted by AI tools, we include a simple note such as:

This content was developed with the assistance of AI and reviewed by our team.

Tools We Use (and How)

Category Tool Type What We Use It For
Writing Generative AI (e.g., ChatGPT) First drafts, outlines, idea generation
Visuals AI Image Assistants Mockups, concept art, non-final visuals
Analysis Summarization + Trend Tools Persona building, keyword research
Internal Meeting Notes, Task Support Note-taking, organizing ideas

We keep a vetted list of AI tools and review them regularly for compliance and ethical use.

Our Commitment to Responsible AI

  • We keep humans in control of all final decisions
  • We regularly review tools for bias or misleading output
  • We educate our team using industry best practices like Mozilla’s Responsible Computing and NIST’s AI Risk Framework for small businesses

Questions?

We’re happy to talk more about how we use—or don’t use—AI in your specific engagement. Your trust is critical, and we’re committed to using AI tools in a way that supports your goals, not compromises them.