The Anti-Agency Model

Own Your Marketing: End the Agency Model Trap.

Tired of renting your marketing?

We install a complete marketing system, built on your brand, driven by strategy, and powered by AI, in just 90 days. You’ll walk away with clarity, automation, and control.

The old marketing model is broken, and it’s frustrating to waste money on an approach that no longer delivers results.

It's not for lack of effort or ambition.

But without a system you own, marketing stays reactive, confusing, and disconnected.

Does this sound familiar?

  • Tired of spinning your  wheels with disconnected tactics?
  • Frustrated by leads that never become loyal customers?
  • Paying for activity instead of real results?
  • Forced to start over every time you switch providers?

Let's change that.

Let's turn your marketing into a business asset—not an ongoing expense.

Most growing businesses today don't need another outsourced service. They need a strategy they own, a system that works, and a partner to help them lead it.

We call it the Strategy-First System and it's designed to give you:

Clarity - Custom strategy tied to your goals

Consistency - AI-powered execution based on your voice

Control - You own the system. We help you lead it.

Why You Need a Marketing System You Own

Without a system you own:
  • Every new tactic feels urgent, but disconnected.
  • Your team is busy, but not building momentum.
  • Your budget gets spent reactively, not strategically.
  • You're forced to stay involved in the marketing weeds when you should be leading the business.
With a system you own:
  • Every tactic ties back to a clear strategic plan.
  • Your team knows exactly what to do next.
  • Your budget fuels predictable, compounding growth.
  • You finally step into true marketing leadership and own the results.
Stop Spinning Your Wheels
Our marketing used to feel disconnected. Now, it’s a system that delivers. Website conversions are up 70%, social engagement has exploded, and our Google visibility jumped 1,600%. We’re finally getting the growth and recognition we’ve been chasing for years.
Mary Kathryn Reese,
Kitchen Design Concepts

How We Get You Results: The Strategy First™ System

Why the old agency model is broken.

Weeks 1-4: Strategy First

  • Ideal client + message clarity
  • Customer journey design
  • Content and campaign blueprint
  • Lead generation strategy

Learn more about our Strategy First™ approach and why it’s the foundation of every successful marketing system.

Weeks 5-8: AI Marketing Engine

  • AI trained on your voice and offer
  • Automated content + email campaigns
  • Smart repurposing + analytics dashboard

Weeks 9-12: CMO-Level Leadership

  • Bi-weekly strategic guidance
  • Monthly and quarterly strategic planning
  • Team alignment and execution plans
  • Real accountability and momentum

This isn't another tool, it's a complete marketing system


Working with Duct Tape Marketing has been a game changer for our business. I would recommend Duct Tape Marketing's expert strategists to others without reservation.
Brian Witt
Ironhorse Management, LLC

Built for CEOs Ready to Scale Smarter 

We partner with growth-minded companies that:
  • Generate $3M-$20M+ annually or are poised to get there.
  • Have a marketing person/team but lack strategic leadership
  • Are tired of fragmented tactics and flat results
  • Want to own, not rent, their marketing engine

If that sounds like you, you’re in the right place.

Trusted by Growth-Focused Teams

My SEO has improved and leads to my website have gone up over 100% since working with Duct Tape Marketing.
Leigh Shulman,
Writing Coach

Our web traffic has improved significantly since we started using their services. Every team member that we've encountered has been friendly, kind, knowledgeable, and truly vested in our success

Alpine Ductless

I've tried so many different advertising marketing companies…. Duct Tape Marketing has really integrated everything very smoothly. I'm not going anywhere. The strategists at Duct Tape Marketing have been super awesome.

Precision Contracting

Working wit Duct Tape Marketing has been beyond what I could have hoped for! As a busy doctor running a business, I can't say how much I appreciate how organized, efficient, and goal-specific they are.

Balanced Dental Studio

Strategy First is our signature framework that over 150 agencies and consultants use to build predictable growth systems. Read the full breakdown →

Why This Is Different: Strategy-First System

  • Not another tool. Not agency
  • No more renting a team or chasing vague activity
  • We install a system you truly own so you can lead with confidence

Our Promise to You

30 Days: Clarity on your ideal client, message, and strategy

60 Days: Automated marketing in your voice

90 Days: A working system your team controls

 Your success isn't optional—it’s our standard.

If you’re serious about growth, Duct Tape Marketing’ strategic expertise and fractional CMO+ services are the answer. Their guidance gave us the strategy and structure we needed to apply the right tactics and scale fast.
Jake Schloegel
Schloegel Design Remodel

Trade Guesswork for Ownership. Trade Tactics for Strategy. Trade Stress for Growth.

If you're serious about building a marketing system that finally matches your ambition, see the system today

FAQs

Still Have Questions? We’ve Got Answers.

Why do you call this the Anti-Agency Model?

Because we’ve seen too many businesses grow frustrated with the traditional outsourced model. This approach is about helping you bring marketing back in-house — with a system you own, tools you understand, and leadership that empowers your team instead of replacing it.

Do you replace agencies?

Not necessarily. In fact, many of our clients still work with agencies for execution—but now they do it with a strategy and system that keeps everyone aligned. We help you lead your marketing, no matter who’s executing.

What is an AI marketing system?

It’s a system built around your strategy that uses AI to support your team — not replace it. It helps you get more done, stay consistent, and execute smarter, even with a lean team.

How is this different from hiring a marketing agency?

Agencies execute for you. Our system gives you a strategic foundation, tools, and training so your team can execute smarter in-house. No more guesswork, handoffs, or constant outsourcing—you control your marketing with a system tailored to your brand.

Is the AI marketing system hard to use?

No. It's designed to simplify, not complicate. The system is fully customized to your workflows and brand, with training to ensure your team can manage it confidently. Plus, ongoing support is always available.

What if my team is inexperienced?

No problem. We build your system and training based on your team’s current skills. Whether you have a junior marketer or a multitasking coordinator, we make execution simple, clear, and teachable.

How long does it take to launch the AI marketing system?

Most businesses are fully launched in 60–90 days. This includes your custom strategy, system setup, AI configuration, and team training. Many clients start seeing clarity and traction within the first few weeks.

What kind of results can we expect?

You’ll see improved marketing focus, consistency, and execution within 90 days. Lead growth and pipeline results depend on your market and starting point, but this system is built for long-term, repeatable growth—not short-term spikes.

Who is this AI marketing system for?

It’s ideal for growth-focused businesses doing $3M–$10M annually with at least one in-house marketer and no senior marketing leadership. Don’t have a marketer yet? We help you hire and train one.

What exactly is your Strategy First approach?

Strategy First is the foundational framework we use to align your brand, positioning, and goals before installing a marketing system.


Learn more in our full Strategy First breakdown.

What’s the difference between the DIY and Fractional CMO+ options?

DIY includes full strategy, system buildout, and team training—great for teams ready to lead. Fractional CMO+ adds ongoing planning, leadership, and optimization. Perfect if you want hands-on help driving growth and accountability.

What if we need more leadership later?

You can add more support at any time. Start with the core system, then scale into quarterly planning, campaign oversight, or full Fractional CMO leadership when you're ready. It’s a flexible model that grows with you.

Is this system for B2B or B2C companies?

It’s built primarily for B2B service-based companies, consultants, and experts. However, select B2C businesses with complex positioning or long sales cycles may also be a fit. We’ll assess during your discovery call.

What if we don’t see results?

We stand by the system. If you don’t leave with a working strategy and usable tools, we’ll keep working with you until you do. No fluff, no black boxes—just a system built for results.